The translation of strategy into action primarily takes place in a firm's
A. mission statement.
B. executive summary.
C. code of conduct.
D. business model.
Answer: D
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At which point in the STP process does a firm ensure its segmentation strategy is consistent with and derived from its strengths, weaknesses, opportunities, and threats?
A. when the firm articulates the vision or objectives of its marketing strategy B. when the firm determines which segment is worth pursuing C. when the firm presents the value of its product or service D. when the firm assesses the attractiveness of a target market E. when the firm chooses a particular method for segmenting its market
What are areas around access points where users can connect to the Internet via Wi-Fi?
A. Café or coffee shop B. Hotspots C. Warmspots D. Company break rooms
The business judgment rule states that corporate directors and officers are liable to the corporation or its shareholders for even honest mistakes of judgment.
Answer the following statement true (T) or false (F)
Saturn Corporation issued $300,000 par value 10-year bonds at 107 on January 1, 20X3, which Star Corporation purchased. On July 1, 20X7, Pluto Corporation purchased $120,000 face value of Saturn bonds from Star. The bonds pay 12 percent interest annually on December 31. The preparation of consolidated financial statements for Saturn and Pluto at December 31, 20X9, required the following consolidation entry: Bonds Payable 120,000 Premium on Bonds Payable 2,520 Interest Income 14,760 Investment in Saturn Corporation Bonds 118,920 Interest Expense 13,560 Investment in Saturn Corporation Stock 3,120 NCI in NA of Saturn Corp. 1,680 Based on the information given above, what percentage of the subsidiary's ownership does the parent
company hold? A. 75 percent B. 80 percent C. 95 percent D. 65 percent