The business segmentation variable of ________ refers to customer desires such as service support, cutting-edge technology, or financing terms

A) demographics
B) purchasing approaches
C) customer operating characteristics
D) personal characteristics
E) benefits sought


E

Business

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For what purpose is horizontal analysis used by management? Is this information provided to stockholders? If so, in what form? If not, why?

Business

Computers and smartphones have very short product life cycles. This means ______.

A. they need to be replaced only at long intervals B. for these products, new technology is introduced frequently C. consumers usually buy only one unit in their lifetimes D. there are few repeat customers for these products

Business

Rationalized retailing is often conducted in conjunction with _____

a. micromerchandising b. decentralized management c. electronic data interchange d. the desire for a uniform image

Business

Which of the following sentences is correctly punctuated?

a. "We will meet the deadline," the supervisor said, "even though we have to work overtime.". b. "We will meet the deadline" the supervisor said "even though we have to work overtime.". c. "We will meet the deadline", the supervisor said, "even though we have to work overtime". d. "We will meet the deadline" the supervisor said, "even though we have to work overtime".

Business