Where in the project life cycle are the intensity level of resources and client interest at their highest? Why is this the case?
What will be an ideal response?
The intensity level of resources peaks during the execution phase of the project life cycle. The actual work is performed during this phase, so the commitment of financial, human, and technical resources peaks at this time. The level of enthusiasm or concern expressed by the project's intended customer peaks in both the conceptualization and termination phases. The client is initially very interested because they provide input on the goal and specifications of the project. Project work moves out of the conceptual phase to a more internal mode and the client's interest wanes until the project nears delivery. At this point the client's interest peaks again as they prepare to receive the completed project and all the associated benefits.
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What will be an ideal response?
New-product specialists at Whirlpool buy washing machines made by other firms and take them apart to look for new ideas. This is called
A. S.W.O.T. analysis. B. reverse engineering. C. positioning. D. clustering. E. concept testing.
Which of the following is what consumers will receive or achieve by using a product?
A. attribute B. benefit C. compensation D. market share E. functionality
If a new technology is theoretically possible but economically impractical, the technology will probably not emerge.
Answer the following statement true (T) or false (F)