The term used for the process of developing and implementing a series of integrated campaign elements that utilize common and consistent elements is:

a. amalgamated marketing communications
b. integrated advertising system
c. synthesized public relations strategy
d. integrated marketing communications


D

Trades & Technology

You might also like to view...

The performance grade (PG) of a window gives the permissible design wind load on the window. For instance, PG30 means that the design wind load on the window is 30 psf. What is the safety factor required in the window's resistance to wind load? Explain.

What will be an ideal response?

Trades & Technology

The most popular type of bimetal element used for temperature control of a gas hot water heater is rod and ____________________.

Fill in the blank(s) with the appropriate word(s).

Trades & Technology

Perforated strap is a very versatile fastener as it can be used on all sizes of pipe.

Answer the following statement true (T) or false (F)

Trades & Technology

Which factor played the biggest role in the enduring inequality between Europeans and their colonial subjects?

a. class differences b. wealth inequality c. religious differences d. racial prejudice

Trades & Technology