Using multiple ads in the same issue

A. is referred to as the process of selective binding.
B. is the most popular method for obtaining greater reach.
C. is considered to be an inefficient way to build frequency.
D. is known as split running.
E. is relatively less expensive than ink-jet imaging.


Answer: C

Business

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Assets that are used in the operation of a business are called temporary investments

a. True b. False Indicate whether the statement is true or false

Business

Everwood Co. had net income of $1,000,000 for the year ending December 31, 2018, its first year of operations. During this time period, Everwood also had a permanent tax difference of $120,000 and its adjusted pre-tax book income is $1,220,000. Analysts have approximated Everwood's taxable income at $735,000 for the year ending December 31, 2018. Which of the following most likely caused the difference between Everwood's book and tax income?

A. A net operating loss carryback. B. Premiums paid on life insurance on key executives where the company is the beneficiary. C. Purchases of long-lived capital assets. D. Accrued warranty expenses not yet deductible on the tax return.

Business

Compensation normally expressed in biweekly, monthly, or annual terms for managerial or administrative services is called

a. a supplement; b. a commission; c. wages; d. a salary; e. payroll.

Business

It would always be conservative to value inventory at market

Indicate whether the statement is true or false

Business