Individuals, groups, or organizations with one or more similar characteristics that cause them to have similar product needs are classified as

A. market segments.
B. heterogeneous markets.
C. concentrated markets.
D. demographic segments.
E. strategic segments.


Answer: A

Business

You might also like to view...

In the context of principles of learning, which of the following is defined as the difficulty level of written materials?

A. action learning B. modularity C. virtual reality D. simulation E. readability

Business

The closing argument includes a summary of the ____, issues, evidence, and conclusions

that may be drawn from the evidence. Fill in the blanks with correct word

Business

Committee buying in large retail chains

A. makes it difficult for the seller to see a buyer personally. B. makes the buyers work as a group, and thus lowers costs. C. reduces the impact of a persuasive sales rep. D. allows a sales rep to avoid a difficult buyer. E. All these answers are correct.

Business

The general ledger process is concerned with preparing external financial statements, ensuring they conform to GAAP, generating Web-based forms of key financial statement and related business reporting via the Internet, and supporting the generation of both ad hoc and predetermined business reports.

Answer the following statement true (T) or false (F)

Business