The speaker's characteristic use of language to convey meaning and evoke emotion is a speech element called __________.
A. invention
B. arrangement
C. style
D. delivery
Answer: C
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When Molly first joined the newspaper agency as an intern, she had to attend training sessions during which her tasks were taught to her in a step-by-step sequence. Which organizational pattern for training content is being followed here?
a. Chronological b. Topical c. Cause-and-effect d. Spatial
In the movie Shawshank Redemption, 'Red' said, "Time can draw out like a blade."
What figure of speech did 'Red' use to create a vivid speech? A. Metaphor B. Simile C. Alliteration D. Onomatopoeia
Fonts are often not used in long form television news stories, so writer must be sure to identify and introduce interviewees in the written copy
Indicate whether this statement is true or false.
Hybrid marketing is
a. When marketing strategies of two different products are combined b. Product placement taken one step further and integrated into commercials before, during and after the program as well as the programming itself c. A combination of media are used to deliver advertising messages d. Two agencies come together to develop a marketing strategy for a particular brand or product