When marketers use evocative images or music, what step in the AIDA plan is being developed?
A) Attention
B) Interest
C) Action
D) Desire
E) Interactivity
Answer: A
Explanation: A) Words aren't the only attention-getting devices. Depending on the medium, marketers can use evocative images, music, animation, or video. "Cutting through the clutter" to get the audience's attention is one of the biggest challenges with marketing and sales messages.
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Answer the following statement true (T) or false (F)
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