The requirement for a market segment to be responsive means:
A. over half of the consumers in the identified segment will be actively interested in the product
B. all the segments identified by a marketer should respond to the marketing mix
C. all the segments identified by a marketer should not respond to the marketing mix
D. the segments identified by a marketer should not differ in the level of their responsiveness to the marketing mix
E. the segment identified by a marketer should differ in how it responds to the marketing mix when compared to another segment confronted with the same mix
Answer: E
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