Hops Grillhouse & Brewery, formerly known as Hops Restaurant/Bar/Brewery, unveiled a multimillion dollar brand strategy featuring a new menu intended to "capture consumer preferences for high quality, freshness, and grilled tastes as well as an array of aromas, textures, and price points." Its product mix of handcrafted beer and superior food is unlike that offered by other similar restaurant chains. This description relates to the restaurant's ________ strategy.
A. positioning
B. segmentation design
C. marketing mix
D. diversification
E. market segmentation
Answer: A
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Statutes or ordinances designed to prevent abuse of security deposits by landlords:
A. allow landlords to withhold security deposits when the property is damaged by ordinary wear and tear. B. require that the security deposits be refundable. C. prohibit landlords from taking advance payments of rents from tenants. D. prevent withholding security deposits for nonpayment of rent.
What are the ways that a firm can create barriers to entry to deter competition in its business? What factors determine whether these barriers are likely to be enduring?
The Trademark Law Treaty made it more difficult to apply for trademarks around the world
a. True b. False Indicate whether the statement is true or false
Which of the following is not an advantage that pure digital news sites have over print newspapers?
A. They have a lower cost structure. B. They can create new work flows and business processes that are more timely and efficient. C. They offer higher quality journalism. D. They can take advantage of newer technologies for producing the news.