Research and development costs should be presented as intangible assets
a. True
b. False
Indicate whether the statement is true or false
False
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The brand equity of many oil companies is lower when associated with oil spills or controversial drilling practices. Which type of brand liability does this best represent?
A) customer dissatisfaction B) poor record on social issues C) product or service failures D) inadequate product line development E) poor product conformance
Explain the difference between a full-sentence outline and a keyword outline. When should you use each?
What will be an ideal response?
Illya owes Jenny $1,000 . In a separate deal, Kasey owes Illya $1,000 . Illya unconditionally assigns his rights in the deal with Kasey to Jenny. Illya's right to the $1,000 is then
a. unchanged. b. extinguished. c. incidental. d. assigned to a court.
In the context of the history of American business, which of the following statements is true of the production era?
A. Major businesses focused on shifting the balance of power from producers and toward consumers. B. The method of hard sell was eliminated. C. The assembly line became standard across major manufacturing industries. D. Leading-edge firms looked beyond each immediate transaction with a customer and aimed at building a long-term relationship.