Why is it important for the copy testing process to be versatile?
What will be an ideal response?
The copy test process needs to be versatile in order to address the needs of different advertising objectives, ranging from brand awareness to brand loyalty.
You might also like to view...
Participating preferred stock has a feature that allows its holders to share with common shareholders in any dividends paid in excess of the amount stated on the preferred stock.
Answer the following statement true (T) or false (F)
Referencing is essential when material is quoted from a source and is optional when paraphrasing
Indicate whether the statement is true or false
A ________ shares the features of a bar chart and an area chart
A) Line chart B) Combination chart C) Gantt chart D) Organizational chart
The new-product strategy development stage accomplishes all of the following except
A. it specifies the target markets to be served by new products. B. it outlines the costs that will be incurred for the development of new products. C. it specifies how new products will fit into the company's marketing plan. D. it outlines general characteristics of the types of products the firm will develop. E. it provides general guidelines for the new-product development process.