Pull promotion activities give the intermediaries incentives to carry and sell the product
Indicate whether the statement is true or false
FALSE
You might also like to view...
A well-run team is usually ______.
A. inflexible B. productive C. disgruntled D. dysfunctional
Stock A has an expected return of 12%, a beta of 1.2, and a standard deviation of 20%. Stock B also has a beta of 1.2, but its expected return is 10% and its standard deviation is 15%. Portfolio AB has $300,000 invested in Stock A and $100,000 invested in Stock B. The correlation between the two stocks' returns is zero (that is, rA,B = 0). Which of the following statements is CORRECT?
A. The stocks are not in equilibrium based on the CAPM; if A is valued correctly, then B is overvalued. B. The stocks are not in equilibrium based on the CAPM; if A is valued correctly, then B is undervalued. C. Portfolio AB's expected return is 11.0%. D. Portfolio AB's beta is less than 1.2. E. Portfolio AB's standard deviation is 17.5%.
Employee morale may be particularly affected by _____ space
a. personnel b. selling c. merchandise d. customer
You are the head of marketing for a major oil company based in the United States. Recently, your company was involved in a major oil spill off the coast of Texas where millions of barrels of crude oil were accidentally released into the Gulf of Mexico. The negative publicity for your company has been fast and furious since the spill occurred. However, your company took a very proactive approach in managing the disaster and the resulting publicity. Now your CEO wants to assess how effective the company has been in repairing its image.Which of the following would you recommend to the CEO?
A. A communications audit B. A customer survey C. A public relations audit D. A press conference E. A social audit