Semantics can be defined as the

A. systematic examination of spelling and syntax.
B. study of transformational grammar.
C. science of meaning in language.
D. discipline devoted to creating words.


Answer: C

Communication & Mass Media

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When a speaker faces an unfamiliar audience, one of the best strategies to use for an introduction would be

a. suspense b. statistics c. a rhetorical question d. a personal reference

Communication & Mass Media

Gatekeeping is the process of

A. persuading an audience to buy one product and reject another. B. determining what news, information, or entertainment will reach a mass audience. C. shaping the way topics are presented. D. telling us what we ought to be thinking.

Communication & Mass Media

Which of the following theories argues that people experience a kind of mental discomfort when confronted with new information, and as a result, they consciously and subconsciously work to limit or reduce that discomfort?

A. two-step flow theory B. limited effects theory C. dissonance theory D. attitude change theory

Communication & Mass Media

Probably the most complex depth perceptual cue is ________

Fill in the blank(s) with correct word

Communication & Mass Media