Miranda, who works in the marketing department at a consumer electronics firm, is part of a team assigned to develop an advertising campaign for the firm's newest electronic product. Miranda and her team have decided that they will take out advertisements in certain magazines that best reach their target market. Miranda will also advertise heavily on the firm's website and social media pages. Finally, they agree that they should take out 30-second television advertisements that will run for two weeks on a pulsing schedule. At what stage are Miranda and her team in the development of the advertising campaign?
A. Creating the advertising platform
B. Defining the advertising objectives
C. Determining the advertising appropriation
D. Developing the media plan
E. Creating the advertising message
Answer: D
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Silvia's Studio provided $150 of dance instruction and rented out its dance studio to the same client for another $100. The client paid cash immediately. Identify the general journal entry below that Silvia's Studio will make to record the transaction.
A.
| Cash | 250 | |
| Rental Revenue | 100 | |
| Instruction Revenue | 150 |
B.
| Rental Revenue | 100 | |
| Instruction Revenue | 150 | |
| Accounts Receivable | 250 |
C.
| Unearned Revenue | 250 | |
| Rental Revenue | 100 | |
| Instruction Revenue | 150 |
D.
| Rental Revenue | 100 | |
| Instruction Revenue | 150 | |
| Cash | 250 |
E.
| Accounts Payable | 250 | |
| Rental Revenue | 100 | |
| Instruction Revenue | 150 |
Learning more about the powerful effect that culture has on behavior will ________
A) be possible only if you travel outside of your own country. B) help you reduce friction and misunderstanding in your dealings with people from other cultures. C) ?help you become a better writer. D) ?allow you to put an International Experience section on your resume.
The purpose of process control is to detect when natural causes of variation are present
Indicate whether the statement is true or false
Flyover Airlines Inc issued 20-year, 8% per annum semi-annual coupon bonds at their face value of $1,000. Immediately after issue a major disaster befell the airline and the yield to maturity on their bonds rose to 15%. per annum
What is the new price of the firm's bonds? A) $559.20 B) $613.22 C) $1,000 D) $1324.18