Cars and appliances are classified as
A. nondisposable goods.
B. imperishable goods.
C. reusable goods.
D. durable goods.
E. reliable products.
Answer: D
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In addition to ongoing feedback processes, companies should consider:
A) focus groups. B) mystery shoppers. C) explorer groups. D) All of the above.
Public relations is incapable of reaching prospects who prefer to avoid mass media and targeted promotions
Indicate whether the statement is true or false
Continents Two Corporation, a U.S. firm, establishes a wholly owned subsidiary firm in Argentina. In this situation, Continents Two retains complete control and authority over
A. all of the operation. B. only the part of the operation in the United States. C. none of the operation. D. about half of the operation.
When Apple Inc. developed and introduced the iPhone it was unique as it essentially combined a cellular phone with an iPod, an Internet browser, and email capabilities. As such, in the short run it seemed that demand for the product would be inelastic, with no real existing competition. The recommend pricing strategy in such a situation would be:
A. low initial price, rising slightly when entering the growth stage B. high initial price, falling slightly when entering the growth stage C. high price, continuing through growth and maturity D. low price, continuing through growth and maturity E. low price initially, rising constantly through growth and into maturity