According to the new dominant logic for marketing, ________ make a relatively minor contribution to the value proposition
A) services
B) products
C) relationships
D) prestige markers
E) quality attributes
B
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U.S. GAAP and IFRS view ownership of more than 50% of an investee as implying an ability to control the investee, unless evidence indicates to the contrary
Indicate whether the statement is true or false
Contracts generally do not require bargaining that leads to an exchange between the parties
a. True b. False Indicate whether the statement is true or false
Megan is a graduate student pursuing a course in business. Presented with the case of a company's unethical behavior, Megan wonders if the company's board of directors should ask the CEO to step down. Having a strong belief in Michael Porter's idea of value creation, Megan is most likely to conclude that company's board of directors
A. should not ask the CEO to step down because doing so would cause a profit dip that would affect its shareholders. B. should ask the CEO to step down because agents, unlike principals, are disposable. C. should ask the CEO to step down because it has a greater obligation toward society. D. should not ask the CEO to step down because he was responsible for an almost 90 percent appreciation of the company's stock.
In _, an issuing firm solicits bids from among several investment banks for the job of underwriting a bond issue
a. competitive bidding b. negotiated underwriting c. aggressive bidding d. bargain bidding