John is starting a sole proprietorship in which he will install home stereo systems. John decides to test a paid Google Ad so that the name of his company will gain recognition. This is an example of what marketing mix element?
a. product
b. promotion
c. place
d. advertising
b. promotion
You might also like to view...
An interview conducted by a trained moderator among a small group of respondents in an unstructured and natural manner is a(n) ________
A) depth interview B) projective technique C) association technique D) focus group
Interest paid on debt would be entered on the multistep income statement in the category called
a. selling expenses. b. other revenues and expenses. c. general and administrative expenses. d. operating expenses.
Which of the following correctly describes the term cost driver?
A) the inflation rate that causes costs to rise B) the average inventory costs incurred at any point of time C) the primary factor that causes a cost to be incurred D) the total material, labor, and overhead costs of a completed job
Mae Refiners, Inc., processes sugar cane that it purchases from farmers. Sugar cane is processed in batches. A batch of sugar cane costs $60 to buy from farmers and $13 to crush in the company's plant. Two intermediate products, cane fiber and cane juice, emerge from the crushing process. The cane fiber can be sold as is for $29 or processed further for $13 to make the end product industrial fiber that is sold for $61. The cane juice can be sold as is for $40 or processed further for $28 to make the end product molasses that is sold for $67.Which of the intermediate products should be processed further?
A. Cane fiber should be processed into industrial fiber; Cane juice should NOT be processed into molasses. B. Cane fiber should NOT be processed into industrial fiber; Cane juice should be processed into molasses. C. Cane fiber should be processed into industrial fiber; Cane juice should be processed into molasses. D. Cane fiber should NOT be processed into industrial fiber; Cane juice should NOT be processed into molasses.