Which of the following is a plausible marketing observation?
A) Marketing managers must spend a considerable amount of time talking to customers.
B) New competitors' actions are easier to predict than existing competitors' actions.
C) Customers can always tell you what products they want and what features they need.
D) Unlike general societal trends, changes in customer tastes occur frequently.
A
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Search engine optimization (SEO) is the process of:
A) increasing the probability of a particular company's website emerging from a search B) maximizing paid search advertising C) finding the best words to maximize organic searches D) using a search engine as the front door to a company's website
Comfort Shoes received a promissory note from a customer on April 1, 2014 . The face amount of the note is $2,000; the terms are 12 months and 8% annual interest. How much total interest revenue will Comfort Shoes recognize for the year ended December 31, 2014?
a. $ 40 b. $ 107 c. $ 120 d. $ 160
A field experiment conducted in the United States to examine the effects of perceived race and ethnicity on the decision of employers to call job applicants for interviews found that the résumés with the White-sounding names received more callbacks for interviews. By what percent higher did perceived white applicants receive call backs?
a. 20% b. 50% c. 15% d. 60%
Steve applied for a position at BluTech. The interviewers predicted that he would not succeed in the position and rejected him. Steve was then hired in a similar position at RayZo, BluTech's main competitor. Steve did not do well at RayZo. He had several lateral transfers within the company before ultimately being let go. From BluTech's position, the selection decision regarding Steve was a
A. hit; Steve would have succeeded on the job. B. hit; Steve would have failed on the job. C. miss; Steve would have succeeded on the job. D. miss; Steve would have failed on the job.