Which of the following is true about marketing research?
A. Marketing research is unrelated to a company's SWOT analysis.
B. Marketing research can help develop marketing mixes that match customer needs.
C. Marketing research no longer uses personal interviews as a survey method.
D. Marketing research is being surpassed by marketing analytics.
E. Marketing research facilities the process of assessing a company's regulatory compliance.
Answer: B
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A company would need to record an impairment loss for its equipment when
a. the original cost of the equipment exceeds its fair value and is deemed not recoverable. b. management determines that the equipment will no longer be used. c. the carrying amount of the equipment exceeds its fair value and is deemed not recoverable. d. the cash flows from the equipment are less than its fair value.
Newspapers that have been embarrassed by plagiarism include the Washington Post, Boston Globe, and the New York Times
Indicate whether the statement is true or false
Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble. When Febreeze was introduced, a few people in an Internet chat room stated that the product was harmful to house pets. Though untrue, unfortunately the rumor spread. If P&G had not been convinced it would be a very successful product, it would have dropped Febreeze from its P&G product line as a result of
A. consumer ethnocentrism. B. a lack of back translation. C. cultural insensitivity. D. negative word of mouth. E. poor opinion leadership.
When making a decision on how to discipline an employee, Peter asks himself how he would feel if someone made the decision about him. It appears Peter is using the _________ ethical approach.
A. Golden Rule B. code of ethics C. stakeholders’ approach D. discernment and advice