Compare and contrast the four competitive positions that are often used to describe market structures
What will be an ideal response?
Determining which competitive marketing strategy makes the most sense depends on the company's industry and on whether it is a market leader, challenger, follower, or nicher. A market leader has to mount strategies to expand the total market, protect market share, and expand market share. A market challenger is a firm that tries aggressively to expand its market share by attacking the leader, other runner-up companies, or smaller firms in the industry. The challenger can select from a variety of direct or indirect attack strategies. A market follower is a runner-up company that chooses not to rock the boat, usually from fear that it stands to lose more than it might gain. But the follower is not without a strategy and seeks to use its particular skills to gain market growth. A market nicher is a smaller firm that is unlikely to attract the attention of larger firms; it often becomes a specialist in some end use, customer size, specific customer, geographic areas, or service.
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Which of the following is not aimed at strengthening the ability of law enforcement agencies to monitor Internet users without their knowledge?
A. USA PATRIOT Act B. Homeland Security Act C. Communications Assistance for Law Enforcement Act D. USA Freedom Act
A company wishing to isolate variances at the point closest to the point of responsibility will determine its material price variance when
a. material is purchased. b. material is issued to production. c. material is used in production. d. production is completed.
___________ pulls demand from end users through the distribution channel
back to the original equipment manufacturers (OEMs), who feel pressure to use the branded ingredient in the goods they make. a. co-branding b. family branding c. ingredient branding d. umbrella branding e. none of the above
Which of the following statements is true of the culpability score?
A) It is the greatest of the company's gain, the victim's loss, or a dollar amount corresponding to an offense level. B) It is the final amount that the corporation has to pay as fine. C) It is not used to determine sentences for white-collar offenses. D) It is determined by looking at a chart of potential mitigating and aggravating factors.