Which of the following tasks should a segmenter be engaged in?
A. providing a unique brand name that does not become common
B. merging various submarkets together to satisfy them more easily
C. assuming a whole market with a similar set of customers
D. selecting a marketing mix that works fairly well with each segment
E. fine-tuning the marketing mix for each target market
Answer: E
You might also like to view...
Databases are sometimes packaged together and are referred to as:
A) database packages B) databanks or aggregators C) aggregators or packaged services D) deals E) none of the above; databases are not packaged together
A fax that arrives with no information regarding where or to whom it should be directed is called a ______________ transmission
a. lost b. reverse c. headless d. dead
MPR creates relationships with influencers - people, groups, and organizations who reach the ultimate customers
Indicate whether the statement is true or false
A corporation whose stock is traded on at least one national securities exchange is known as a(n) ________ corporation
A) private B) publicly held C) closely held D) eleemosynary