Research by Landau and colleagues (2004), in which participants were exposed to subliminal images of the 9/11 terrorist attacks, and then asked questions about then-President George W. Bush, leads to the conclusion that
a. the fear of death leads people to choose the central route to persuasion.
b. reminders of mortality lead people to prefer one-sided messages to two-sided messages.
c. fear arousal can influence even attitudes as important as political opinions.
d. the higher the level of fear arousal in a persuasive communication, the stronger the agreement with it.
c
You might also like to view...
Charlene is 12, and her elderly aunt has come for a visit. The aunt is using the spare bed in Charlene's room. Several times during the night, the aunt awakens briefly and then falls back to sleep. Charlene doesn't awaken at all during the night. This difference in sleep patterns can best be explained by research that shows a. during adulthood, the proportion of REM sleep gradually increases
b. during adulthood, the proportion of slow-wave sleep increases significantly. c. the elderly are more affected by jet lag and shifts in their circadian rhythm. d. during adulthood, the proportion of slow-wave sleep gradually declines.
Delirium, major neurocognitive disorder, and amnestic disorder typically develop a. from complications of birth
b. as part of the normal aging process. c. in late adulthood. d. as temporary conditions.
The visible spectrum refers to the ________
a) portion of the whole spectrum of light that is visible to the human eye b) effect of intensity on how we see dark to grey to white c) effect of the sound density on the perceptions of those with synesthesia d) well-known fact that colors are less visible to some men's eyes
When it comes to designing a persuasive message, the authors assert that "It is best to fight fire with fire." By this, they mean that
a. emotion is a much more powerful persuasive force than is logic. b. it is effective to match the type of message appeal to the basis of the attitude. c. before trying to persuade people, be sure to get their attention first. d. before people can be persuaded, they must be convinced to abandon prior attitudes.