Why do the media engage in narrowcasting?

a. Technological changes
b. Receptivity by audiences
c. Advertisers’ preferences
d. All of the choices


d

Communication & Mass Media

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According to Fishbein and Ajzen (1975) attitude change usually precedes what people say they intend to do. This is best known as a. individual beliefs

b. opinions. c. behavioral intention. d. individual attitude.

Communication & Mass Media

According to the text, speeches should have how many main points?

A. 1 to 3 B. 2 to 5 C. 4 to 7 D. 5 to 10

Communication & Mass Media

If you can't think of a reason why your particular audience would benefit from learning about your topic, you should change your topic

Indicate whether the statement is true or false.

Communication & Mass Media

In a discussion with classmates, Helen declares, "Abortion should be illegal in the United States." A classmate points out that her statement is not a fact, angering Helen. Having expressed an evaluation of what "should be," Helen has made what kind of statement?

A. Objective B. Opinion C. Factual claim D. Complex statement

Communication & Mass Media