Is it a safe strategy to write a news release in the inverted pyramid structure?
A) Yes; editors scan the top of the story quickly to determine interest.
B) No; the narrative structure ensures better readership.
C) Yes, because editors cut from the bottom of the story.
D) Not always; a delayed lead may serve the story best.
E) Both A and C.
Answer: E
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Ivy Lee is remembered mostly for his shouting out "the public be damned."
Indicate whether this statement is true or false.
In Citizen Kane, newspaper magnate Charles Foster Kane's last spoken word is ________, which serves a motif throughout the film
A) "rosebud" B) "xanadu" C) "snow" D) "lily"
All are true of someone with an optimistic explanatory style EXCEPT for:
a. view errors as temporary and atypical b. view successes as indicative of one’s true ability c. view teammates as largely responsible for one’s success (page 278-279) d. believe this success will likely generalize to other events
Which one of the following statements is true?
A. Transitions are the most important type of supports. B. It is impossible to have too many supports. C. All main points need supporting materials. D. Each main point should have the same number of supports as every other main point.