An organization that offers unique, superior products or services to a narrow market is pursuing a strategy of
A. cost leadership.
B. differentiation.
C. cost focus.
D. diversification.
E. focused differentiation.
E. focused differentiation.
The focused-differentiation strategy is to offer products or services that are of unique and superior value compared to those of competitors and to target a narrow market.
You might also like to view...
The general ledger account for Accounts Receivable shows a debit balance of $25,000 . Allowance for Uncollectible Accounts has a credit balance of $1,500 . Net sales for the year were $250,000 . In the past, 3 percent of sales have proved uncollectible, and an aging of accounts receivable resulted in an estimate of $10,000 of uncollectible accounts receivable. Using the accounts receivable aging
method, the Allowance for Uncollectible Accounts balance (after adjustment) would be a. $11,500. b. $10,000. c. $8,500. d. $10,750.
A 15% change in sales will result in a 15% change in net income
Indicate whether the statement is true or false
Do usability testing with _________________ before publishing technical information
a. all documents b. native speakers c. editors d. marketing managers
Communication is an arrangement that involves working at home or other remote locations and sending and receiving work from a company office electronically
Indicate whether the statement is true or false