Your competition is beating you on price in your most important product market. In response, you decide to launch a new ad campaign focusing your customers on the price attribute of your marketing mix. You need a catchy slogan that conveys the attractiveness of your product's pricing. ? Which of the following slogans should you use to convey this message most effectively?
A. "Every Day You Get Our Best"
B. "Growing and Protecting Your Wealth"
C. "Expect More. Pay Less"
D. "There Is No Substitute"
E. "Always On Time . . . Or You Don't Pay A Dime"
Answer: C
You might also like to view...
All of the following are steps one can take to right-size a website's hardware platform and meet demands for service except:
A. scaling hardware vertically. B. scaling hardware horizontally. C. replacing static pages with dynamically generated pages. D. improving processing architecture.
Transactional buyers are well aware of their needs and usually know a great deal about the products or services they intend to purchase
Indicate whether the statement is true or false
Which of the following statements is true of a bond?
A. The maturity value of a bond is always more than the market value of the bond. B. Interest payments on a bond increase throughout the duration of the bond. C. The maturity date of a bond is contractually fixed. D. The call provision of a callable bond is normally exercised in the last year of the bond. E. The market value of a bond is stated in the bond indenture.
Adam Smith emphasized which concept in his book The Wealth of Nations?
a. unity of command b. span of control c. division of labor d. teams e. the scalar principle