The members of the board of directors are trustees of the corporation
a. True
b. False
Indicate whether the statement is true or false
False
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Which of the following questions is used to identify the level of persuasion necessary for the proposal, as well as its appropriate form?
A) What are the benefits of my proposal for the audience? B) What content must I include? C) How can I establish credibility? D) Is my proposal solicited or unsolicited? E) What are the possible objections to this proposal?
A(n) _______ greets callers when all service desk analysts are busy and can provide valuable information when customers are asked to wait on hold.
Fill in the blank(s) with the appropriate word(s).
Discretionary income refers to
A. the total amount of money made by a single individual during his or her lifetime. B. the money a consumer has left after paying taxes to use for necessities such as food, shelter, clothing, and transportation. C. the money that is spent for necessities or charitable causes that is exempt from taxation. D. the money deducted from a person's paycheck to pay for federal, state, and local taxes. E. the money that remains after paying for taxes and necessities.
Which of the following statements about sales promotion is true?
A. It is "free," like publicity. B. It is any paid form of nonpersonal presentation of goods or services by an identified sponsor. C. It can complement a firm's personal selling and mass selling efforts. D. It involves direct spoken communication between sellers and potential customers. E. It consists of personal selling and mass selling.