Which media should be at the center of an organizations informational campaigns?

a. owned media
b. shared media
c. paid media
d. earned media


a. owned media

Communication & Mass Media

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The need to market products effectively in different countries illustrates the ________ imperative for studying intercultural communication.

A. peace B. demographic C. economic D. technological

Communication & Mass Media

Jessica is distraught! She feels trapped in her marriage to a man who makes all of her decisions

For the past twenty years, Alex has made all of her decisions including how much money she is allowed to spend to what type of clothes she can wear. Jessica has very little self-esteem and feels like she has no say in her marriage. In regards to this relationship, Jessica feels A) resentment. B) helpless. C) empowerment. D) powerless.

Communication & Mass Media

A well-planned, well-mannered audioconference can be as

absorbing, intense, and productive as a face-to-face meeting. Indicate whether the statement is true or false

Communication & Mass Media

According to Fayol, esprit de corps meant that a strong organization is one that has loyal members, who will strive to keep the organization together at the cost of their personal interests

Indicate whether this statement is true or false.

Communication & Mass Media