According to Daniella, one of the managers of a chain Mexican restaurant in this study, customers like to "eat Mexican," but not "drink Mexican.". What did she mean by this?
a. It creates an atmosphere that is "ethnic," but not too "ethnic," and "authentic," but not too "authentic.".
b. Americans have an image of Mexicans as drunks and lazy who sit around bars drinking tequila and beer all day. This is not the theme her restaurant wanted to portray.
c. Americans like the taste of Mexican food, but find the alcohol distasteful to them.
d. To "drink Mexican" would mean that her restaurant would not be able to cater to children, a big portion of her clientele.
A
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