The buying center concept has parallels in business-to-consumer buying situations when groups are making buying decisions. Describe a situation where a group of consumers will make a purchasing decision and explain how consumer roles might mirror those in a buying center.
What will be an ideal response?
Students might choose a situation such as friends planning a vacation, a family buying a car, or a purchase decision by a social organization. Roles of the initiator, influencer, decider, buyer, and user should be relatively easy to chart. The gatekeeper role may be a bit more difficult.
You might also like to view...
Discuss the purpose and key features of a value stream map (VSM)
Which statement is not correct? A query language like SQL
a. is written in a fourth-generation language b. requires user familiarity with COBOL c. allows users to retrieve and modify data d. reduces reliance on programmers
A dozen packs of Vis-A-Vis whiteboard markers for a school classroom would be an example of _______________ products.
Fill in the blank(s) with the appropriate word(s).
The Hay profile method is useful for evaluating jobs of all types and levels.
Answer the following statement true (T) or false (F)