In a straight rebuy, the buyer wants to alter product specifications, prices, terms, or suppliers
Indicate whether the statement is true or false
FALSE
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Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?
A. social density B. dark social C. amplification D. engagement
Of the elements of the marketing mix, ________ is most closely linked with revenue
A) price B) promotion C) product D) place E) positioning
If a company carries safety stock and its annual carrying costs per unit are $0.30, what formula yields the total annual carrying costs?
a. $0.30 ? [(EOQ/2) + Safety stock)] b. $0.30 ? (EOQ + Safety stock) c. $0.30 ? [(EOQ ? 2) + Safety stock)] d. $0.30 ? (EOQ - Safety stock)
What is a major drawback of sites that rate and review products?
A) Consumers do not read such reviews, in general. B) Consumer read such reviews, but tend not to believe them. C) Only advertised products appear in these sites. D) There is always the possibility marketers will receive negative reviews. E) Connectors ignore these sites and, instead, depend solely on pitches by marketers.