All of the following are included in the main criteria used for determining how "good" a brand is, or how much equity it has except
A. perceived value.
B. brand loyalty.
C. brand awareness.
D. brand conceptualization.
E. brand associations.
Answer: D
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Ali declares personal bankruptcy for the first time. Three months after the bankruptcy proceedings begin Ali gets a job and he is earning $3,014 per month and he is a single. The threshold level that year for a single person is $2,014
As a result Ali A) will have to pay $1,507 per month to the trustee to be used for creditors' claims B) will have to pay $1,000 per month to the trustee to be used for creditors' claims C) will have to pay $500 per month to the trustee to be used for creditors' claims D) will be able to keep all his monthly income himself E) will only have to pay some money to the trustee for the next 6 months until he is discharged from bankruptcy
A manufacturer distributes his products to retailers. However, the manufacturer requires that
the retailers charge their customers a price set by the manufacturer. Anyone who does not charge these prices is terminated as a distributor. This action is: A) Legal, since it is judged by the rule of reason. B) Vertical price fixing. C) Horizontal price fixing. D) A horizontal market division.
Labeling is important for three specific reasons, including promotional and legal reasons. What is the third reason?
A. Marketing B. Branding C. Strategy D. Informational E. Packaging
A commercial lease for a building that is not yet constructed is still valid
Indicate whether the statement is true or false