Differentiate between the cultural and marketing values of Westerners and Asians

Question

What will be an ideal response?

Answer 1

Western cultural values are characterized by: 1. nuclear family, self, or immediate family; 2. beliefs in competition, challenge, and self-expression; 3 . personal responsibility and independence; 4. doing one's own thing; 5. resentment of authority; 6. primacy given more to youth and change; and 7. control by "guilt" and conscience. Whereas, the Asian cultural values are characterized by: 1. extended family, blood/kinship/work groups; 2. beliefs in harmony, cooperation, avoiding confrontation; 3 . shared responsibility, interdependence; 4. public self and "face;" 5. respect for authority; 6. age and seniority important, value tradition; and 7. control by "shame" and "loss of face."
Western marketing values are characterized by: 1. brand segmentation; personal choice and self-expression through brand; 2. presenters/testimonials important but more to draw attention to brands; 3 . seeding and diffusion from leading edge; 4. belief in "understatement" of wealth; and 5. environmentalism. Whereas, the Asian marketing values are characterized by: 1. popular famous brands; confidence in brand and corporate names; 2. imitation, emulation, use of presenters as role models in ads; 3 . rapid adoption of successful brands; 4. display of wealth and status; and 5. confidence in technology.