In the Excel, or spreadsheet, approach to recording financial transactions, an advertising expense paid in cash is recorded as a decrease in the Cash column and as a decrease in the Retained Earnings column.
Answer the following statement true (T) or false (F)
True
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You usually do not need permission to use a person's name or photograph in a marketing or sales message
Indicate whether the statement is true or false.
Martin was given the task of conducting a research project for his firm and proceeds with the following steps: He asks questions to determine the research topic, conducts a telephone survey, writes a report describing the survey results, and gives that report to his boss. Which step of the marketing research process has Martin omitted?
A. Collecting data B. Defining and locating problems C. Interpreting research D. Designing the research project E. Reporting research findings
Which of the following is true of including an apology in a message?
A) Apologizing is the same as admitting mistake. B) Apologizing could have significant legal consequences. C) Apologizing allows the writer to express sympathy without accepting blame. D) Apologies should always be made when expressing negative news. E) Apologies should only be used when a long-term business relationship needs to be salvaged.
Preferred stockholders receive dividends before dividends are paid to common stockholders.
Answer the following statement true (T) or false (F)