Locking in customers by making it difficult or expensive for customers to move to another product is called establishing high ________.
A. product standards
B. entry barriers
C. switching costs
D. brand value
E. technological dependency
Answer: C
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Which of the following trends in world economy has shaped up the future of global marketing and marketing enterprises?
A) the growing role of consumers as just purchasers of products and services B) downfall of GDP per capita income in developed countries C) the rise of the rest of the world on par with the developed nations D) global economy shifting toward the growth of developed countries
____________________ or directives moving downward from superiors to subordinates usually require little persuasion
Fill in the blank(s) with correct word
Which of the following is correct regarding a foreign corporation?
a. A foreign corporation is incorporated in a foreign country. b. Failure to obtain a certificate of authority to transact business in the state impairs the validity of a contract entered into by the corporation. c. A foreign corporation transacting business within a particular state without having first qualified cannot use the state court to maintain a lawsuit until the corporation obtains a certificate of authority. d. All of these are correct.
Henri Fayol, in the early part of the twentieth century proposed that all managers perform ________ functions.
A. three B. four C. five D. nine