Advertisers like talk radio because
a. they agree with the hosts.
b. controversy brings attention to their businesses.
c. there are fewer commercials and thus less clutter.
d. more listeners stay tuned during commercials than on music stations.
d
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In contrast to McLuhan’s views on technology, ______ argued that television was the reason that there was a decline in the seriousness of public life by encouraging particular ways of thinking and speaking--undermining democracy.
A. Seth Whiteland B. Benjamin Siegel C. Tony Hunt D. Neil Postman
All of the following statements are accurate except:
a) Long questionnaires cause low completion rates b) Shorter questionnaires do not cause respondent mortality c) The maximum time limit of one-on-one interview is 10 minutes d) Questionnaire length is determined by trial-and-error
Your college textbooks are _____ source material
a. primary b. part primary and part secondary c. part secondary and part tertiary d. tertiary
Charmed loops occur when
A. two people get along and understand each other B. the rules of meaning change within the loop C. there is similarity in two people's rules D. one part of the hierarchy supports another level