Cynthia Catucci is considering going into business. She wants to offer an income tax service. To minimize her chances of failure, she might consider
A. buying a franchise.
B. starting from scratch.
C. dealing only with wealthy people.
D. trying to enter the manufacturing industry instead.
E. borrowing money from the SBA.
Answer: A
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Which of the following best describes a competitor with an ability to develop new products?
A) a serious long-term threat in a market B) an aggressive competitor C) a cooperative competitor D) a possible short-term threat in a market
____________________ assets and liabilities represent amounts of cash a firm can expect to receive or pay in the future
Fill in the blank(s) with correct word
When Verizon Wireless began offering the iPhone, it used its "Can you hear me now?" slogan to attack AT&T's rumored spotty service. This example best illustrates ________
A) informative advertising B) reminder advertising C) comparative advertising D) covert advertising E) institutional advertising
Employees hope to embrace the norms and values of the workplace during the ______ phase of assimilation.
a. anticipatory phase b. encounter phase c. metamorphosis phase d. gearing-up phase