An advertising researcher has been asked to do some research on the effects of visual graphics on the buying patterns of potential customers. He asks 300 potential customers to view six different publicity displays designed to promote a new deodorant. The publicity displays differ in terms of the complexity of the visual effects, musical effects, and so on. He asks the participants to indicate which of the six ads they prefer. He wants to know if there is a difference in preference. What frequency test would you choose to answer the question?
What will be an ideal response?
Correct Answer:
Chi-square goodness of fit
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What will be an ideal response?
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Answer the following statement(s) true (T) or false (F)
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