Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis. In your answer, define cross-cultural analysis.
What will be an ideal response?
Cross-cultural analysis involves the study of similarities and differences among consumers in two or more nations or societies. A thorough analysis should include a study of a country's values, customs, symbols, and language. Values are the personally or socially preferable modes of conduct or states of existence that tend to persist over time. Customs are the norms and expectations about the way people do things in a specific country. Cultural symbols are things that represent ideas and concepts. It is important not to assume that all symbols have a universal meaning. Language study should include more than a literal translation; knowledge of nuances and idioms as well as an acknowledgment of dialects or multiple national languages are important as well.
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In making decisions about the image to be projected, it will be the easiest for marketers to:
A) rejuvenate an image that is consistent with consumer's current view of the company B) reinforce an image that is not consistent with a consumer's current view of the company C) develop a new image for a new company D) revert to an earlier image of the company
Which of the following statements regarding a statement of cash flows is false?
A) The most common method used by most companies for reporting operating activities is the direct method. B) Operating activities include all transactions and other events related to the earnings process. C) It requires a reconciliation of beginning and ending cash balances. D) It helps users assess a company's need for external financing.
Boutique Bodega Corporation would like to change its corporate status to that of an S corporation to avoid in¬come taxes at the corporate level. To qualify, the shareholders must not be
a. corporations. b. estates. c. individuals. d. partnerships.
Zero coupon bonds have very limited price volatility
Indicate whether the statement is true or false.