Which of these is NOT a category of online advertisements?
a. click ads
b. banner ads
c. pop-up ads
d. sidebar ads
a. click ads
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What are at least two differences between demographic and psychological audience analysis?
What will be an ideal response?
What has research revealed about gender differences in online language?
a. Women swear more often. b. Men use more emotion words and first-person pronouns. c. Men refer more to the people in their lives. d. People adapt their language to match gender stereotypes of their assigned avatar.
Gestures are not very important to a speech; they are best left to professionals
Indicate whether the statement is true or false
Which of the following characterizes how agenda setting and agenda building developed?
a. Agenda building is considered an earlier version of agenda setting. b. Agenda building was originally promoted by legislators. c. Agenda setting and agenda building developed simultaneously. d. Agenda building is considered an extension of agenda setting.