A customer no longer separates marketing from the product or service
Indicate whether the statement is true or false
TRUE
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The ________ influence is the reference group influence that helps the consumer make decisions about specific brands or activities
A) normative B) comparative C) selective D) coercive
The periodicity assumption recognizes that
a. the company may continue indefinitely. b. all financial statements should cover a fiscal year. c. it is useful to estimate the business's net income in terms of accounting periods. d. the value of an asset may vary from month to month.
Sellers of merchandise offer sales discount or cash discounts in order to
a. provide an interest allowance on funds paid before the payment is due. b. induce prompt payment so that it can reduce bookkeeping costs. c. induce prompt payment so that it can reduce collection costs. d. all of the above. e. none of the above.
Department stores seldom make demands on their suppliers to cover the heavy discounts and markdowns on their own selling floors
Indicate whether the statement is true or false a. True b. False