During the duration of an advertising campaign, Sprint ran television advertisements at a steady rate throughout the week and intensified its message with newspaper advertising in many major newspapers in the Sunday paper. Sprint used a(n)____ media schedule.

A. flighting
B. continuous
C. pulsing
D. alternating
E. multimedia


Answer: C

Business

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Jasper makes a $25,000, 90-day, 7% cash loan to Clayborn Co. The amount of interest that Jasper will collect on the loan is: (Use 360 days a year.)

A. $145.83. B. $19.44. C. $875.00. D. $1,750. E. $437.50.

Business

In the wake of increased automation, the U.S. may have to consider implementing a large scale education initiative similar to the GI Bill of 1944 to help individuals learn new knowledge and skills.

Answer the following statement true (T) or false (F)

Business

Deferred outflow of resources is a type of asset that is unique to government.

Answer the following statement true (T) or false (F)

Business

Other factors remaining constant, an increase in the average collection period will result in ________.

A) an increase in the operating cycle B) an increase in the average payment period C) a decrease in the operating cycle D) a decrease in the average payment period

Business