All of the following are true for multivariable account segmentation EXCEPT that it:

A. is used because organizations use many channel members.
B. characterizes the organization's account using more than one criterion.
C. is used by sales organizations who sell to several markets.
D. emphasizes the supply of similar products to channel members.
E. allows sales personnel to develop plans for selling various products to specific segments of their accounts.


Answer: D

Business

You might also like to view...

A Puppy Pet Services $1,000 bond has a 7.5% coupon rate, matures in 2020, and is currently quoted at $820. The current yield is:

A. 6.15%. B. 7.50%. C. 9.15%. D. 10.27%. E. 11.43%.

Business

Many companies sponsor individuals as agents or advocates to introduce new products

Indicate whether the statement is true or false

Business

ISO certification ______.

A. takes time but not much effort B. takes a lot of effort but not much time C. takes both time and effort D. takes neither time nor effort

Business

According to the text, which is one way in which workplace friends might disengage from each other?

a. de-escalation talk b. cost escalation c. cold shouldering d. disintegrating communication

Business