The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as a(n)
A. integrated marketing strategy.
B. global marketing strategy.
C. meganational marketing strategy.
D. transnational marketing strategy.
E. international marketing strategy.
Answer: B
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For a manufacturer, materials storage is a value-adding activity
Indicate whether the statement is true or false
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In ______ theory, the manager’s primary ethical obligation is to shareholders.
A. stakeholder B. agency C. wealth D. reciprocity