Top-of-mind awareness is when consumers indicate that they know the brand when the name is presented to them.
Answer the following statement true (T) or false (F)
False
Top-of-mind awareness means that the consumer mentions the brand name first when asked about a product or service.
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Advocacy groups such as Consumers International and the Better Business Bureau can act on behalf of consumers and promote consumers' rights through ________ but not through ________
A) enforcing regulations; influencing the media B) influencing the media; political lobbying C) organizing boycotts; influencing the media D) political lobbying; enforcing regulations E) political lobbying; organizing boycotts
NPR leased a special crane to WLRN that cost NPR $40,000 . The lease term was six years and the annual rentals were $10,000 per year, payable at the end of each year. The implicit interest rate was 1 . percent. NPR recognized a gross margin of
a. $3,553. b. $4,000. c. $20,000. d. $24,000.
At the end of the selection process at Acme Global, all new employees are required to pass a physical exam that includes a urinalysis. This is part of management’s right to establish ______.
A. drug testing B. workplace monitoring C. employment-at-will D. orientation period
What should Tim McDern recommend to his senior managers?
What will be an ideal response?