Briefly explain the first step an MPR professional must take when given the task of developing an MPR plan
What will be an ideal response?
The first step in producing an MPR plan—regardless of whether it is long- or short-term in scope—is to define the problem. If it is part of a firm's broader marketing plan, the problem may be determining how to increase product sales. For a product launch, on the other hand, the problem could be determining how to increase awareness of the new offering. In a crisis, the problem might be deciding how to preserve the image of a brand or company executive. In all of these cases, however, the MPR professional must define the problem clearly so that he or she can determine an effective course of action.
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Which of the following shows the number of units the market will buy in a given time period, at different prices that might be charged?
A) demand curve B) supply curve C) learning curve D) break-even pricing E) target costing
Acme Global provides its employees with performance appraisals. Twice a year, each employee sits down with the employee’s supervisor for feedback and goal setting. Acme Global is developing its employees through ______.
A. formal education B. experience C. informal education D. employee assessment
Answer the following statements true (T) or false (F)
1. In a persuasive request, it is not a good idea to anticipate and answer the possible objections the reader might raise. 2. When contacting a boss by memo or e-mail, strategic writers also should copy their immediate supervisors. 3. While notification and announcement memos are appropriate for groups, requests for action can be directed only to individuals. 4. A political device for internal correspondence is to “copy” in certain people.
Define competitive advantage.
What will be an ideal response?