Kraft has adapted its popular Oreo cookie to the unique tastes of consumers all around the world, whether it's mango-and-orange flavored Oreos in the Asia Pacific region, green tea Oreos in China, a chocolate and peanut variety in Indonesia, or
banana and dulce de leche in Argentina. This is an example of ________.
A) product invention
B) straight product extension
C) product adaptation
D) product augmentation
E) communication adaptation
C
You might also like to view...
Milton Inc., a software company, conducts Inscape's DiSC inventory assessment to evaluate its employees. The assessment reveals that there are very few employees who are calm, supportive of others, and work far ahead of any deadlines. Which DiSC category applies to the employees described in the scenario?
A. conscientiousness B. steadiness C. influence D. intelligence E. dominance
Arthur Jones has decided to start a business. He wants to manufacture lawn mowers and believes in the production concept. If this approach is taken, what will be Mr. Jones' primary areas of concentration as he builds his business?
What will be an ideal response?
A person who seeks to recover benefits under a life insurance policy:
A. must notify the insured before a loss is likely to happen. B. needs to furnish proof of third party witness to the loss. C. must notify the insurer of the loss and furnish proof of loss. D. needs to furnish a sworn statement of loss.
According to some studies, how soon is the decision on whether or not to pursue a candidate made?
A) Within 1 hour of contact with the candidate B) Within 45 minutes of contact with the candidate C) Within 20 minutes of contact with the candidate D) Within 5 minutes of contact with the candidate E) Within 20 seconds of contact with the candidate