Cost-per-thousand (CPM) is a measure of:
A) the efficiency of a media type.
B) profit margin from advertising revenues.
C) losses from advertising expense.
D) gains from advertising exposure.
A
You might also like to view...
A lack of readily available engineers is a technical constraint.
Answer the following statement true (T) or false (F)
Prepare the journal entry to record an uncollectible account receivable of $10,000, using the direct write-off method. Omit explanation.
What will be an ideal response?
Which of the following has been limited in recent years by the implementation of the National Do Not Call Registry?
A) calls by nonprofit groups B) business-to-business telemarketing C) unsolicited outbound telemarketing by businesses D) inbound telephone marketing E) "opt-in" calling systems
Customer transactions handled by telephone require special consideration. Elaborate on this statement
What will be an ideal response?