Gordron Inc manufactures and markets medical equipment. To ensure that its salespeople are knowledgeable enough to answer all product queries, the company hires only those individuals who have a good understanding of both the medicine profession and
the mechanics of the equipment used. Which of the following is the most accurate classification of Gordron's salesforce?
A) technicians
B) demand creators
C) deliverers
D) order takers
E) missionaries
A
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Of the factors that influence and perhaps distort perception, which one is not discussed in the textbook?
A. the comprehender B. the perceiver C. the environment D. the focal object
Which of the following appears on the budgeted balance sheet?
A) estimated sales B) estimated cost of goods sold C) estimated ending accounts receivable D) estimated fixed selling expense E) estimated fixed factory overhead
Helen works as the vice president of Gotspeed Corporation, a company that manufactures and markets sports shoes. Nestor, a private cobbler, designs a new model of shoes that help a user's feet grip the shoe better, and he calls it the Anklator
Nestor's friend fixes an appointment for him with Helen to present his shoe model for possible adoption by Gotspeed. Instead of bringing the opportunity to Gotspeed's board of directors and the corporation, Helen pays Nestor's asking price and purchases the Anklator model herself. Helen leaves Gotspeed Corporation and forms her own company that manufactures and markets the Anklator shoe models. Which of the following is the the duty of loyalty breached by Helen? A) self-dealing B) usurping a corporate opportunity C) making a secret profit D) competing with the corporation
Managers can use the grapevine productively by respecting employees' desire to know, acting promptly to correct misinformation, and ________
A) ?sharing only good news to keep employee morale high B) sharing both good and bad news C) ?decreasing the amount of information delivered through formal channels D) ?becoming an active part of the grapevine to spy on employees